How did we get stuck with the boring toothbrush?

When traveling, you discover that there are thousand of new ways to do those tasks you only imagined done in a particular way. When this happens you remember how fixed your own way of doing things and how less creative you become just because you do not feel the need of changing. That is what I felt last time I went to a store in Tokyo and I found a 2 meters long display with all kind of unimaginable toothbrushes and dental cleaning products that I have never seen before.



Thinking about this, I started to wonder how many of the things we use everyday could be improved and I remembered the Ideo interview, when designing that shopping cart and they said "Someone designed everything around you, from your toothbrush to your home town"...　in that moment I really felt the meaning of those words..

It is also important to remember that everything you do as a temporary solution will stay unchanged and you will forget why it was temporary, blending gradually with the context and becoming permanent. It is not until you challenge the everyday concepts that you realize things can be done in a better way.